Terms and Conditions
Welcome to LifeTime Ponds Ltd!
Who we are
LifeTime Ponds (“we”, “us”, “our”) operates this website and provides pond-related information and services in the UK.
If you have any questions about this Privacy Policy, you can contact us at:
Email: info@lifetime-ponds.uk (replace if you use a different main email)
2. Personal data we collect
We collect and process the following data:
Contact form
When you contact us through our contact form, we collect:
Your name
Your email address
Any other information you choose to provide in your message
Quote call-back form
When you request a quote or call-back, we collect:
Your name
Your contact details (such as email address and/or telephone number)
Details about your enquiry or project
Blog subscription
When you subscribe to our blog or updates, we collect:
Your email address
Website usage data (cookies, analytics & ads)
When you use our website, we may collect:
IP address, browser type, device information, pages visited, and time spent on the site
Cookie identifiers and similar technologies used for Google Analytics and advertising
3. How we use your data and our legal bases
We use your personal data for the following purposes, under UK GDPR:
Contact form & quote call-back form
To respond to your enquiries and provide information or quotes you request
Legal basis: Legitimate interests (to operate and grow our business and respond to enquiries) and/or performance of a contract (or steps taken at your request before entering into a contract)
Blog subscription
To send you blog updates, news, or similar content
Legal basis: Consent (you choose to subscribe and can unsubscribe at any time using the link in our emails or by contacting us) At info@lifetime-ponds.uk
Analytics and advertising
To understand how visitors use our website and help us improve it (Google Analytics)
To show relevant ads or measure the effectiveness of our advertising
Legal basis: Consent (we only use non-essential cookies/trackers for analytics and advertising if you accept them via our cookie banner)
4. Cookies and similar technologies
We use cookies and similar technologies to:
Make our website function properly
Analyse how visitors use our site (Google Analytics)
Support advertising and measure performance of our ads
When you first visit our site, you will see a cookie banner. You can:
Accept non-essential cookies (such as analytics and advertising), or
Reject/disable them (only essential cookies will be used)
You can also change your cookie settings at any time using your browser settings or the options provided in our cookie banner (if available).
5. Who we share your data with
We do not sell your personal data.
We may share data with trusted third parties who help us run our website and services, such as:
Analytics providers, e.g. Google Analytics
Advertising platforms or marketing tools we use
These providers act as our data processors and only process your data on our instructions, for the purposes described above.
6. How long we keep your data
We only keep your personal data for as long as necessary for the purposes we collected it:
Contact and quote enquiries: typically up to [e.g., 2 years] after our last communication, unless we need to keep it longer to comply with legal obligations.
Blog subscription data: until you unsubscribe or ask us to delete it.
Analytics and cookie data: retained in line with our settings in Google Analytics and related tools, and subject to your cookie choices.
7. Your rights under UK data protection law
Under UK GDPR, you have the right to:
Access the personal data we hold about you
Ask us to correct inaccurate or incomplete data
Ask us to delete your personal data (in certain circumstances)
Object to or restrict our processing of your data (in certain circumstances)
Withdraw your consent where we rely on consent (e.g. blog subscription, analytics/ads cookies)
Request a copy of your data in a portable format (in certain circumstances)
To exercise any of these rights, please contact us at info@lifetime-ponds.uk .
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the UK if you are unhappy with how we use your data ( www.ico.org.uk ).
8. Changes to this policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “last updated” date. We recommend checking this page occasionally to stay informed.